Do Media shape Us or Do we shape

Media are the communication outlets or tools used to store and deliver information or data.
Social media by its nature is a free space that allows equal access and sharing of information.
Do Media shape Us or Do we shape Media. We need to be aware and to see how Media shape our lives.
Every person who signs up has a profile and has their own voice in media, a place to express their interests, ideas and beliefs.
Everyone has an opinion, story to share,  ideas, thoughts and feelings , how to guides and countless other ideas to share. Online and social media makes that possible.  Social Media is where the conversation is happening. Media shape us, change us, and a voice of our lives.
Because of media a lot of things change more especially the atmosphere of the society. We can also say, we shape Media, its because media is an instrument where in we are the  player of the society. Certain forms of social media like Facebook, twitter and everything related through social  have been abused by some users for nefarious activities, that is why we should learn to be more empowered to make responsible decisions in social media.
It is then up to the individual to use their ability of reasoning between good and evil, and not being ignorant, willfully or otherwise in using social channels. In a simple statement: people must not behave stupidly online, and work at displaying responsible credible interaction.
Media shape Us, because we shape Media, its a cycle that turns back, from where it starts.